MAXjet Airways - launch branding programme
Scope
The creation and launch of a new transatlantic all-business class airline.
Aerobrand created a powerful and creative brand that clearly defined and separated the airline from its very well known competition. The brand needed to appeal to smart and sophisticated travellers and be instantly accepted as an extremely viable alternative for US/European travel.
MAXjet has become a highly successful entrant into the marketplace with very strong customer-acceptance of the concept, the brand and the business proposition. Route expansion came almost immediately after the launch and more new route announcements are imminent.
Specific programme services:
- STRATEGIC BRAND PLANNING
- BRAND PLATFORM DEVELOPMENT
- CORPORATE IDENTITY DESIGN PROGRAMME
- AIRCRAFT LIVERY DESIGN PROGRAMME
- AIRCRAFT LIVERY IMPLEMENTATION PROGRAMME
- CABIN INTERIOR REFURBISHMENT DESIGN PROGRAMME - BOEING 767-200
- CABIN INTERIOR IMPLEMENTATION PROGRAMME
- AIRPORT SIGNAGE DESIGN PROGRAMME
- AIRPORT SIGNAGE IMPLEMENTATION PROGRAMME
- UNIFORM DESIGN PROGRAMME
- WEBSITE DESIGN & DEVELOPMENT
- COLLATERAL DESIGN PROGRAMME
Related links
We're a startup airline and need everything - right now
We just want to discuss concepts at this stage
Aerobrand services
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Corporate Identity Programme
"Presentations were made by Aerobrand, Landor Associates, and others. We just felt that Aerobrand had a tremendous grasp of our business. We wanted a very creative company that would be with us throughout our startup period and well into the future. Helping us with brand strategy and positioning of the airline."