Caribbean Sun - System-wide re-branding programme
Scope
Caribbean Sun’s re-launch followed a comprehensive six-month re-structuring program to identify new growth opportunities in air travel and re-focus operations for greater profitability.
To emphasise the airline’s new launch, Caribbean Sun introduced a completely new brand identity. The new design centers on the stylised image of a pineapple when viewed from overhead. A universal symbol of hospitality espousing Caribbean Sun’s commitment to superior customer service, the pineapple illustrated from overhead also embodies the image of the sun, providing a fresh perspective on the airline’s original corporate identity.
The choice of new colors is equally significant with the blue used to represent optimism, confidence and trust, and the green and yellow of the burst representing warmth and energy.
Specific programme services:
- STRATEGIC BRAND PLANNING
- BRAND PLATFORM DEVELOPMENT
- CORPORATE IDENTITY DESIGN PROGRAMME
- AIRCRAFT LIVERY DESIGN PROGRAMME
- AIRCRAFT LIVERY IMPLEMENTATION PROGRAMME
- CABIN INTERIOR DESIGN PROGRAMME
- CABIN INTERIOR IMPLEMENTATION PROGRAMME
- AIRPORT SIGNAGE DESIGN PROGRAMME
- AIRPORT SIGNAGE IMPLEMENTATION PROGRAMME
- UNIFORM DESIGN PROGRAMME
- COLLATERAL DESIGN PROGRAMME
- WEBSITE DESIGN & DEVELOPMENT
Related links
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